Search Engine Optimization or SEO is the marketing strategy which is used to increase the traffic on the website by increasing the presence of the webpage online, through search engine results. Search engines are the most significant source of traffic. Search Engine Optimization involves making specific changes to the website and content to make your website more attractive to a search engine. Search Engines provides their users with the best results, the results which are highly relevant to that of the content that a customer has searched. SEO is used by online businesses to display their websites on top of results in search engines when a relevant keyword or phrase is searched. SEO is very beneficial to online businesses. It helps in enhancing the visibility of your website and content on search engines, this, in turn, helps the companies in reaching more potential customers. By creating more relatable and engaging content, the chances of an increase in targeted organic traffic are enhanced. The more engaging and relevant content you have on your site, the more likely it is that the search engines will push your rank higher on the results page. An engaging piece of content also increases the visit time of online customers on the website. The more relatable they find your content, the more likely it is that they may even purchase from your website. Content like blogs, posts, E-books, tutorials, videos and audios help you in offering your customers with the best piece of content. Another important thing for SEO is choosing the most relatable keywords and phrases. As soon as customer searches for relevant keywords, the website displays the top results, and that’s all you want!