Best Search Advertising Company in India
Search Advertising services - OHM Web Solutions
Our Google certified experts are waiting to drive more leads and business to you. We have the experience and the expertise with Search Advertising, or SEM, to meet your business objectives.
What is Search Advertising?
Search Advertising is a technique by which advertisements are displayed in the search results whenever someone searches for the products or services offered by the advertiser. The ads that are displayed matches whatever that gets searched on the search engine.
Search Engine Advertising (SEA), is used by online businesses to generate traffic to their website and to promote the products or services that they are offering. SEA is referred to as “Pay Per Click” or PPC advertising.
Search advertisements are used to target the matching keywords entered on search engines. The users use the search engines to gather information about the products or services that they are willing to purchase. Presenting customers with the relatable ads to their buying interests enhances the chances of a customer clicking on a search ad instead of an unpaid one. Sponsored Search Advertisements offers online customers with highly relevant search results, which are based on the customer’s queries and searches.
Search ads are sold and delivered based on some keywords. A keyword may consist of one or more than one word. The online customer uses keywords to make a query about a particular service or product on the search engines. The interest of the user for a specific product or service using a specific keyword lets them interact with the relevant advertiser’s website. Placing bid on the right keywords makes the ads appear in front of the most interested audiences. Search advertising helps to reach out to the target audiences.
Google is the leading provider of search ads around the globe. When the results get displayed, relevant ads also get displayed next to the organic results. Google AdWords is the most popular platform used for search advertising.
Search engine advertisements are purchased and placed based on the keywords. Some of the popular keywords cost more than that of the less popular ones. The placement of the ads on the webpages is determined from click-through rates. The advertisements with reduced click-through rates can be pushed down to the bottom of the page of search results. This mechanism helps not only the advertisers but also online users. There are some factors based on which the advertisers can assess where they stand in the online market. Quality score is a measure of relevance of advertisements to that of keywords on which the bid was placed.
There are three types of Search Engine Advertising:-
- Pay Per Click (PPC)
- Pay Per Impression (PPI)
- Pay Per Sale or Action (PPS/PPA)
Pay per click is very effective, and the most widely used online advertisement technique. SEA is centred on keywords, and if an ad is rich in keywords, it will be placed on the top of the pages in search results.
SEA is a booster for online businesses to promote their growth. By tracking the number of clicks that your ads receive, you can assess how successful your search advertising campaign is running. SEA is the highly targeted form of marketing that advertises your business online and helps in making your online presence on the pages that are most searched. Before diving into the SEA, one must consider all the facts and carefully choose the marketing strategy.
SEA is a booster for online businesses to promote their growth. By tracking the number of clicks that your ads receive, you can assess how successful your search advertising campaign is running. SEA is the highly targeted form of marketing that advertises your business online and helps in making your online presence on the pages that are most searched. Before diving into the SEA, one must consider all the facts and carefully choose the marketing strategy.
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